Monday, September 30, 2019

Degrading Women Essay

Today in America there is a vast amount of lyrics that are extremely degrading women. These lyrics are found in many of Hip-Hop, Rap, and Pop music that portray women as objects, and not as an actual human being. Other popular music these days relate to women as tricks or other horrible names that no woman should ever be called. Sadly, since this epidemic of only thinking of women as objects has over come America today, it needs to stop. The teenagers and young adults of this country are hearing many of these degrading songs on the radio and having it engraved in their mind that women are only good for one thing, which is why this current phenomenon needs to be put to an end. Paragraph One: Song: â€Å"Candy Shop† by 50 Cent Lyrics: You can have it your way, how do you want it, You gon’ back that thing up or should I push up on it. Degrading why?: 50 Cent only sees this girl as using her for a one night stand and never having any contact with her ever again. Paragraph Two: Song: â€Å"Can’t Hold Us Down† by Christiana Aguilera Lyrics: This is for my girls all around the world who come across a man who don’t respect your worth. Thinking all women should be seen not heard, SSo what do we do girls? Shout out loud! Not Degrading: Every women should listen to these lyrics and know that even though they are bombarded with lyrics that make it okay for a man to see women as object, its not and no one can hold us down. Paragraph Three: Song: â€Å"Every Girl† by Lil’ Wyane Lyrics: And I’m in he mood to get faded so please bring your finest and what are all your names again? Degrading Why?: Lil’ Wyane obviously sees himself as a pimp who deserves every fine girl in the world, but only to use them for one thing. On top of that he will not remember their names and still relate to them as objects. Paragraph Four: Song: â€Å"A Woman’s Worth† by Alicia Keys Lyrics: ‘Cause a real man knows a real woman when he sees her. And a real woman knows a real man ain’t afraid to please her. And a real man just can’t deny a woman’s worth. Not Degrading: The man in this song sees Alicia as a future soul mate and not just a one night stand. He is not afraid to love her and care for her and that is what every woman should strive to find in a man.

Sunday, September 29, 2019

Profit and Loss Essay

Profit and loss accounts, balance sheets Profit and loss accounts, balance sheets Two of the most important financial statements for a business are the Profit and Loss Account, and the Balance Sheet. The Profit and Loss Account shows the profit or loss of a business over a given period of time e. g. 3 months, 1 year, etc. In contrast, the Balance Sheet is like a photograph taken at an instant in time giving a picture of what the business owns and what the business owes at that moment in time. As we shall see it will always balance because what the business owns is financed by what the business owes. The Profit and Loss (P&L account) Net profit takes account of other sources of income and expenditure that are not involved in normal operations e. g. interest paid on loans and interest received on having a positive balance in a bank account. Turnover – is the value of sales made in a trading period. It is some eferred to as sale revenue and is calculated by the average price of items sold x the number sold. Cost of sales – calculates the direct costs of manufacturing items, or buying in items to sell them on. Expenses – are the overhead costs of running a business. These overheads can’t be tied down to particular cost units. For example, it would be very difficult to calculate what fraction of the heating cost of a pen factory can be allocated to just one pen. The Balance Sheet is a statement showing the assets, liabilities and owner’s capital of a business at a particular Downloaded from The100 Edition – http://www. he100. co. uk moment in time, for example the year end. T he Balance Sheet balances because the assets that a business possesses at a specific time have been financed either through the provision of capital by the owner’s or by the creation of external liabilities: Value of assets = Value of Liabilities Value of Owner’s capital. There are a number of things that we can see from looking at a balance sheet, for example: 1. The Net Assets of the business, i. e. the difference between the value of the assets and the value of the liabilities. A growth in net assets tends to indicate a growing business. 2. How solvent the business is. In other words, does it have enough assets that are short term, and hence easily converted into cash, to pay any pressing short-term liabilities. Case Example: A typical balance sheet will be set out in the following way (note that we use two columns. The first column is for minor calculations, the second column is for grand totals): Balance Sheet of Superior Traders, as at 31st December 2004 Fixed assets consist of those items that are kept within the business to create wealth over a period of time e. . machinery, equipment, vehicles, computers, etc. Current assets are used in the short period to generate income for a business. For example, in a manufacturing company like Kraft, stocks would represent products that have already been made and are waiting to be sold onto retailers. Typically stocks will be sold on credit for periods of one month, two months, or three months. Retailers buying s tocks on credit from Kraft would become Kraft’s debtors. At the end of the credit period they will pay up in the form of cash, enabling Kraft to buy more raw materials to create further stocks. Creditors due within one year are the sums that a business owes money to in the short period – otherwise known as current liabilities. Net current assets is a measure of how solvent or liquid a business is. Many businesses need to have working capital. Working capital is calculated by subtracting current liabilities from current assets: Working capital = Current assets – Current liabilities Note that the figure for net current assets appear almost in the centre of a balance sheet, and is a figure that many people will look at first to check on the solvency of a business. Total assets – current liabilities is a sum that appears in the balance sheet simply doing what the title suggests. Creditors due after more than one year shows the longer term liabilities of the bsiness. Total net assets is calculated by taking away all the liabilities (both current and long term) from all of the assets (both current and long term). Shareholders’ funds shows the value of the shareholders capital in the business. It will always be the same value as the total net assets and it balances the account. Downloaded from The100 Profit and loss accounts, balance sheets Profit and loss accounts, balance sheets Two of the most important financial statements for a business are the Profit and Loss Account, and the Balance Sheet. The Profit and Loss Account shows the profit or loss of a business over a given period of time e. g. 3 months, 1 year, etc. In contrast, the Balance Sheet is like a photograph taken at an instant in time giving a picture of what the business owns and what the business owes at that moment in time. As we shall see it will always balance because what the business owns is financed by what the business owes. The Profit and Loss (P&L account) One of the most important objectives of a business is to make a profit. The P&L account shows the extent to which it has been successful in achieving this objective. Companies are expected to keep their P&L accounts in certain formats. Typically the P&L account will show the revenues received by a business and the costs involved in generating that revenue. In simple terms: Revenues – Costs = Profits. A typical P&L account will look like the following: Case Study: P&L Account for Superior Traders as at 31/12/2004 You can find out the gross profit of a business by deducting cost of sales from turnover: ? 100,000 – ? 50,000 = ? 0,000 You can find out the operating profit by deducting the expenses from the gross profit: ? 50,000 – ? 30,000 = ? 20,000 You may also come across the term net profit. Operating profit is earned from carrying out a businesses normal operations e. g. producing confectionery, or selling Christmas cards. Net profit takes account of other sources of income and expenditure that are not involved in normal operations e. g. interest paid on loans and interest received on having a positive balance in a bank account. Turnover – is the value of sales made in a trading period. It is sometimes referred to as sale revenue and is calculated by the average price of items sold x the number sold. Cost of sales – calculates the direct costs of manufacturing items, or buying in items to sell them on. Expenses – are the overhead costs of running a business. These overheads can’t be tied down to particular cost units. For example, it would be very difficult to calculate what fraction of the heating cost of a pen factory can be allocated to just one pen. The Balance Sheet is a statement showing the assets, liabilities and owner’s capital of a business at a particular Downloaded from The Times 100 Edition – oment in time, for example the year end. The Balance Sheet balances because the assets that a business possesses at a specific time have been financed either through the provision of capital by the owner’s or by the creation of external liabilities: Value of assets = Value of Liabilities Value of Owner’s capital. The re are a number of things that we can see from looking at a balance sheet, for example: 1. The Net Assets of the business, i. e. the difference between the value of the assets and the value of the liabilities. A growth in net assets tends to indicate a growing business. Creditors due within one year are the sums that a business owes money to in the short period – otherwise known as current liabilities. Net current assets is a measure of how solvent or liquid a business is. Many businesses need to have working capital. Working capital is calculated by subtracting current liabilities from current assets: Working capital = Current assets – Current liabilities Note that the figure for net current assets appear almost in the centre of a balance sheet, and is a figure that many people will look at first to check on the solvency of a business. Total assets – current liabilities is a sum that appears in the balance sheet simply doing what the title suggests. Creditors due after more than one year shows the longer term liabilities of the bsiness. Total net assets is calculated by taking away all the liabilities (both current and long term) from all of the assets (both current and long term). Shareholders’ funds shows the value of the shareholders capital in the business. It will always be the same value as the total net assets and it balances the account. Downloaded from The Times 100 Edition.

Saturday, September 28, 2019

Vermont Teddy Bear

As a good marketing strategy, it would be wise for Vermont teddy Bear to penetrate at least the distribution channels of various toy stores. Therefore as a suggestion, the company should at least create a special â€Å"manufacturer-to-dealer† program which will be initiated and targeted towards the specialty and toy store businesses operating today. In this notion, it is recommended also to Vermont that it sets up a special discount program offer in its website which will be geared towards potential visitors who are willing to be distributors of the company’s products.Basically, the rationale for this suggestion comes in the aspect of attaining more exposure or advertising mileage without themed to add more mediums of advertising. Acquiring a list of specialty stores which are willing to distribute and resell the teddy bear products can help Vermont Teddy Bears to save money. Also, this will widen the market segment of the company since people are not actually invoiced to look for toys online as the primary channel but to go to a toy store which can provide both visual and tangible aspects of product presentation.Moreover, the establishment of special product discounts for wholesalers can increase the web traffic of Vermont because it will not only concentrate on individual clients but to corporate customers as well. When it comes to the demands of the target market, the creation of additional channel for distributorship certainly meets this aspect. Ordinary people can purchase their teddy bears online while wholesale customers or distributors can also manage to acquire more information on how they will profit from partnering with Vermont as a manufacturer.

Friday, September 27, 2019

Strategic Account for Decision Making Essay Example | Topics and Well Written Essays - 2500 words

Strategic Account for Decision Making - Essay Example These are assessed in order. It is evident that BPC is performing better in both. The margins indicate that FF(Cardiff) has still some more opportunities to cut down costs and increase the margin by about 2%. This is also substantiated by the Expenses/Sales ratio (90% to 92%). However, FF(Cardiff) uses about  £41 ( £319 -  £278) more to generate  £1000 sales, i.e., the asset turnover rate is lesser in FF(Cardiff). This is a significant difference and so, FF(Cardiff) has to take some action to optimize the use of assets. These figures indicate that FF(Cardiff) does not utilize both fixed and current assets to the optimum extent. The ratios indicate that there is a major problem with fixed assets, i.e., BPF utilizes about  £254 of fixed assets to generate sales of  £1000 whereas FF(Cardiff) takes about  £287 worth of fixed assets to generate  £1000 sales. This difference ( £33) indicates that the processes used by FF(Cardiff) are not efficient. The current assets too have a major impact on sales (41.7x to 33x). In order to estimate the extent to which each current asset contributes to the issue, the next three ratios (7, 8 and 9) are compared with those of the best performing club (BPC). The stock turnover period indicates that FF(Cardiff) is more efficient in moving the stock. However, FF(Cardiff) can improvise on debt collection period, since it takes 3.1 days for FF(Cardiff) to collect cash whereas BPF does it in 2.4 days. These figures indicate that FF(Cardiff) takes about (365/59) 6 days to convert cash in the bank to sales, whereas BPF takes about roughly (365/83.3) 4 days to convert cash to sales. This is a significant difference (2 days), but it is not of great importance. However, FF(Cardiff) can focus on reducing the cash in the bank and convert them to sales at a faster rate, as cash kept idle does not reap any profits. As far as the liquidity ratios are concerned, there is no much difference in the current ratios (1.8:1 and 1.7:1).     

Thursday, September 26, 2019

Thinking Through Religion Essay Example | Topics and Well Written Essays - 1250 words

Thinking Through Religion - Essay Example The assertion, "The unexamined life is not worth living", by Socrates is great for the clear-cut and straightforward message it gives. No ambiguity is involved, and it gives no scope for doubt. No purpose is served in the life of an individual, who is born and walks up to the grave! Every human being is endowed with an inner world to delve deep into it and to understand the real purpose of life and develop the technique to lead a spiritual life. The nobler instincts are more powerful than the desire that draws one to the secular comforts. The core desire of a human being is to search for meaning and purpose of life. The divine beauty of the inner world is the subject of practical experience. Wise men have written millions of pages about joy and happiness, but unless one crosses the barrier of mind and reaches the level of transcendence to enjoy the state of bliss, one’s life remains unexamined and it is the state of incompleteness. When one possesses the will to grow, not bein g satisfied with the state of status-quo, take it as the beginning of progress. The process of investigation is the continuous one and inner search means practical spirituality in which state every thought and action is positive and the individual visualizes divinity and unity in the working of the cosmos. He sees unity in diversity. Man’s search for meaning of life is the fundamental force of life and it is within everyone. With the procedure detailed in the sacred texts, the practical vision of divinity is attainable reality and that is the true purpose of life. To know the essence of human existence is the be all and end all of life. Each individual has to find the answer to his question, with investigation. Life is a continuous process of search of the unknown and the challenges on the path of investigation provide an opportunity for an individual to test his determination and will. Personal growth and spiritual growth are alternative beats of the same heart. Moreover, it is equally important to know that one's life happiness does not come from or depends on the other or though conditionings in the external world. Others can only contribute to trigger feelings, but an individual must search one’s own happiness. Thus, one's life is worth living when one remains involved in the process of self-examination in order to find true meaning and happiness of life. An unexamined life is not worth living. 2. Anthropic Principle means relating to human beings or their existence. Our existence on this Planet Earth depends on many cosmological considerations and even if a slight deviation in those factors would mean that we will not exist at all. The cosmos functions on countless alignments. The question arises, is it possible that such an arrangement exists merely by chance? Philosophers and the well-meaning scientists conclude that it is God who has that ultimate and immeasurable capacity and He has fine-tuned this Planet Earth for our existence. The rec ent advances in astronomy and physics have led the scientists to strongly conclude that there is ‘the soul at the heart of the universe’. This has led them to the process of self-examination and questions like: Who are we? Why are we here? What is God? For the first time in the known history of humankind, the contemporary scientists, theologians and mathematicians are likely to arrive on a common platform and their unanimous decision about the existence of God! â€Å"The Soul of the Universe†, is a remarkable program (video) on this fascinating and mind-boggling issue. I entirely agree with the anthropic principle and it goes in tandem with the spiritual truth. In fact, spirituality is the science of sciences. That which is not practical, and amenable to experiments, cannot be spiritual either. Consider the structure of protons. It has direct bearing on the livability of our Planet and consequently on the life of humankind. Some more examples that go to prove the

Developments in the media Essay Example | Topics and Well Written Essays - 4000 words

Developments in the media - Essay Example The nature of the electronic medium and the ease and facility of access, distribution, and duplication afforded by the Internet has made it very difficult for Governments to devise effective systems to regulate content on the Internet and prevent the exploitation of impressionable youngsters. While several measures have been taken to tackle the problem, the difficulties in pinpointing jurisdiction and the absence of effective filtering methods are significant drawbacks in bringing about effective regulation to protect children from pedophiles and distributors of obscene material. Internet and regulation: One of the major issues that need to be considered is the enormous capacity for copying and reproduction that is afforded by the digital environment.3 In a digital environment, with free availability of information and the facility for easy duplication of material coupled with the difficulties in restricting access, potent dangers are posed to children who may be exposed to offensive , the pornographic material on the Net. For example, Lewis has discussed the scope of the reforms to the Sexual Offenders Act of 1997 by way of the Sexual Offences Act of 2003, as a result of which a wider range of offensive activities against children has been brought under the purview of protection offered for children who are vulnerable to sexual abuse4. This Act also creates a new offense of â€Å"grooming† whereby a person attempting to lure a child into a sexual activity will be guilty even if the actual offense has not occurred.

Wednesday, September 25, 2019

Slumdog Millionaire Essay Example | Topics and Well Written Essays - 750 words

Slumdog Millionaire - Essay Example Destiny shows them many different colors of life. Winner of four Golden Globe awards, eight Oscars and many more awards like the Baftas, Sulmdog Millionaire is not only a critically acclaimed film, but also a hardcore entertainer. The movie has an interesting plot and reveals a lot about the diverse Indian lifestyles. Director Danny Boyle does a good job in capturing the good, the bad, and the ugly parts of the slums in Mumbai. Boyle is successful in making each scene very real, from capturing a short-lived moment of happiness to the pain and struggle of poverty and homelessness. The director has been successful in making you feel for the characters of the story. He has brought out the beauty of India, whether it’s the Taj Mahal or the slums of Mumbai, or the Indian trains or even the community toilets of the urban Indian slum. Apart from the scenes Boyle has brought out the best in the cast, whether it’s Anil Kapoor, from Indian mainstream cinema or Dev Patel, or the children who come from the Indian slums. The cast of the movie includes actors from mainstream Indian cinema, like Anil Kapoor and Irfan Khan, Dev Patel and Frieda Pinto, and Azharuddin, who plays the role of the child Salim from the slums of Mumbai. All the actors in the movie have given it their best shot. Though the cast involves actors coming from various areas and lifestyles, they all have contributed their best and given the film critical acclaim. The child actors bring out true colors of life in the slums. The expressions, the speech, the style, and the emotion used by the actors are very authentic and captivating. The performance by all the actors has been excellent and they have given their roles a touch of reality.

Tuesday, September 24, 2019

Bardens Bakery System Investigation Research Paper

Bardens Bakery System Investigation - Research Paper Example Question: Following on from any possible incorrect orders: If an order is received in the afternoon say, then the order would be raised manually, i.e. input by hand. Answer: There is a lot of paperwork associated with this process. Lots of problems with this current system, therefore there it is hoped that new information system can solve [there could be human errors in the 'manual order' process]. Question: How does the delivery process work Answer: Each delivery is dispatched the following day. Answer to Part 2 - SYNOPSIS AND EVALUATION Answer to section 1: The purpose of functional decomposition is to iteratively break down the description of the system into finer detail which creates a set of charts in which one process on a given chart is explained in greater detail on another chart. Each process may consist of several sub processes. Each sub processes may also be broken down into smaller units. Decomposition continues until you have reached the point where no sub process can logically be broken down any further. A good Functional Decomposition helps the analysis in several ways: The simplicity of the structure and representation aids in understanding the breakdown of functions and processes. Specifying the precise requirements and features for each function becomes easier because the functions and processes are broken down into smaller units. The partitioning and independence of the functions localizes errors and minimizes system faults. It allows the customer to view and discuss the organization in a form that can be dealt with, i.e., as a collection of functions, rather than as a continuous process. The process of decomposing the functional requirements is as follows: Decomposition Diagrams: A decomposition diagram or... Each process may consist of several sub processes. Each sub processes may also be broken down into smaller units. Decomposition continues until you have reached the point where no sub process can logically be broken down any further. A data flow diagram (DFD) of the scope of an organizational system that shows the system boundaries, external entities that interact with the system and the major information flows between the entities and the system The above process starts with the primary function of the company and breaks down to the services it provides and the granular level of decomposition is shown to give a picture of all the processes involved and sub processes that are carried on. The preparation for the interview demanded a lot of knowledge of the back ground of the company processes and it required a detailed study of the various processes which are carried on. The inflows, outflows and the various data structures, for example the databases involved. The overall conduct was good. Working within a team led to the identification of facts and better understanding the penetrations of the system and the decision as to how many data flows are involved.

Monday, September 23, 2019

Training & Development Essay Example | Topics and Well Written Essays - 3000 words

Training & Development - Essay Example Consequently, there is a need to ensure that the company remains ahead of the competition. Management realised that there is no better way to achieve this rather than through the use of training and development. (Paisley, 1999) Policies at M&S will be measured against the backdrop of ‘best practise’ models. The model is based upon the belief that when organisations adopt certain human resource strategies, they are able to make their employees highly motivated. As a result, those employees will become more efficient and they will help in the realisation of competitive advantage within the organisation. Best practice applies to various sectors that include retention of employees, performance improvement, enhancing and promoting training and development, enhancing corporate culture, enforcing organisational structure and also in the determination of pay costs. However, for purposes of this report, we shall mainly focus on training and development. The Research primarily focuses on the use of secondary sources of data. This is because secondary data gives an overall picture of the situation at Marks and Spencer. It allows one to obtain all the relevant information to the research question and compile them to come up with new answers. If primary sources like interviews had been used, it would have been difficult to see the overall picture as results are mostly person centred. (Schutt, 2006) Secondary data allows comparisons between different elements of the research that would otherwise have been too complex to collect using primary sources. Consequently, there are very accurate results that come out of the usage of such a source of data. (Banta, 2007) However, one must not under look the disadvantages of this method of data collection. First of all, it does not allow the progression from developing a research question, collecting data and formulating a hypothesis

Sunday, September 22, 2019

Stylistic Imitation Catcher in the Rye Essay Example for Free

Stylistic Imitation Catcher in the Rye Essay Goddamn it’s bright out here, all the phonies going to the lousy lake that depresses me. It really does. Everyone and they’re phony smiles just trying to get on a boat. It’ll make you puke just seeing these goddamn girls with their tits all in their face, make you want to puke. It really will. The only girl worth looking at was old Jane Gallagher; you could stare at that ass of hers all day long. You really could. She looked like one of those playboy models. Those girls sure are nice to look at. One of my friend’s mom was in one of those magazines. We sure used to tease him a lot but when his mom came down everyone got real quiet and just watched the way she would walk, goddamn it was nice. Stradlater always had those magazines all over the place. Ackley kid was always saying how he necked with one of them, you always knew he was lying but you went with it anyways. That kind of stuff made me sick to think about. You see it all the time, you always see some old man with a young girl. It’ll make you sick. I heard Ackley kid call my name so I walked over to him. I’ll admit it, I wasn’t too crazy about him, but he had his license and a car. He was a lousy guy. He really was. He was always looking for a fight like he was a tough bastard and all. I have only been in one fight in my life, the bastards name was Billy the kid. He was a big guy about 6 feet tall, the bastard picked me up and threw me on the ground just about knocked me out then I got up and he hit me again knocking me over, that’s all I remember though I don’t like talking about it much. I hate when people start talking about something and they just drag the story on too long that kind of thing pisses me off. It really does. Then they start talking about there brother or what they had for lunch. Those bastards just start annoying me. Ackley kid said â€Å"Caulfield what the hell are you doing? † I replied â€Å"trying to rubberneck old Jane Gallagher but you stopped me goddamnit. † Ack said â€Å"Well let’s go to the pub and get a drink. † The pub is the only local bar that’ll sell you booze if your underage. â€Å"Alright well let’s get the hell out of here then, I want to get stinking drunk. †

Saturday, September 21, 2019

Social And Technological Factors Also Affect The Company Marketing Essay

Social And Technological Factors Also Affect The Company Marketing Essay Political, Economical, Social and Technological factors also affect the company as a whole. If the Political or Economical condition of the country is not strong, this can affect the business as well. Political Factors Politics affects the business a lot; because a company must follow certain rules or regulations (laws) made by the government. Creation of different laws depends upon the ruling political party. For example, the end of Cold War has been a big change for weapon makers. Moreover Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: Tax policy Employment laws Environmental regulations Trade restrictions and tariffs Political stability Economic Factors The economic condition of the country and state has a great influence on the company progression. The different economic policies, which affect business, are Taxation Interest rates Currency rate Public economic condition (either people are poor or rich) Inflation rate Social Factors Social values, beliefs, religion and culture really affect the business. Business must be according to social aspects. For example, in Pakistan we cannot sale or purchase things like wine, because it is against Islamic faith. Another example is of wearing shorts by the women. Here it is unsocial, so we cannot start the business of selling shorts to women. Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: Health consciousness Population growth rate Age distribution Career attitudes Emphasis on safety Technological Factors The most challenging factor for marketing manager is technological factor, because growth of the company depends upon the innovation and for innovation, the use of new technology is very much important. In order to beat the competitors, an organization must have effective research, planning and marketing of new products and for this purpose new machinery, techniques and ideas are very much important Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: RD activity Automation Technology incentives Rate of technological change Porters Five Forces The pure competition model does not present a viable tool to assess an industry. Porters Five Forces attempts to realistically assess potential levels of profitability, opportunity and risk based on five key factors within an industry. This model may be used as a tool to better develop a strategic advantage over competing firms within an industry in a competitive and healthy environment. It identifies five forces that determine the long-run profitability of a market or market segment Power of suppliers An industry that produces goods requires raw materials. This leads to buyer-supplier relationships between the industry and the firms that provide the raw materials. Depending on where the power lies, suppliers may be able to exert an influence on the producing industry. They may be able to dictate price and influence availability. A segment is unattractive when an organizations suppliers have the ability to: Increase prices without suffering from a decrease in volume Reduce the quantity supplied Organize in a formal or informal manner Compete in an environment with relatively few substitutes Provide a product/material that is a critical part of the end product or service Impose switching costs on their customers when they depart Integrate downstream by purchasing or controlling the distribution channels. Power of buyers The power of buyers describes the impact customers have on an industry. When buyer power is strong, the relationship to the producing industry becomes closer to what economists term a monopsony. A Monopsony is a market where there are many suppliers and one buyer. Under these market conditions, the buyer has the most influence in determining the price. The bargaining power of buyers increases when they have the ability to: Be organized in some form with others providing similar products and services Purchase a product that represents a significant fraction of the buyers costs Buy a product that is undifferentiated Incur low switching costs when they change vendors Be price sensitive, with other options available Integrate upstream, to purchase the providers of the goods. Barriers to entry/exit The possibility of new firms entering the industry impacts competition. A key is to assess how easy it is for a new player to enter an industry. The most attractive segment has high entry barriers and low exit barriers. The definable characteristics of each industry protect profitable areas for firms and inhibit additional rivals from entering the market. These inhibitive characteristics are referred to as barriers to entry. Barriers to entry are unique characteristics to each industry. They reduce the rate of entry of new firms and, therefore, maintain a level of profits for current industry competitors. Barriers to entry can be created or exploited to enhance a firms competitive advantage. Barriers to exit work similarly to barriers to entry, Exit barriers limit the ability of a firm to leave the market and can exacerbate rivalry unable to leave the industry, a firm must compete. Substitute products Porters Five Forces model refers to substitute products as those products that are available in other industries that meet an identical or similar need for the end user. As more substitutes become available and affordable, the demand becomes more elastic since customers have more alternatives. Substitute products may limit the ability of firms within an industry to raise prices and improve margins. Rivalry Firms strive to secure a competitive advantage over their rivals. The intensity of rivalry varies within each industry and these differences can be important in the development of strategy. For example, the intensity of rivalry is increased by the following industry characteristics: Numerous competitors that are particularly strong or aggressive that are competing for the same customers and resources Declining sales revenues and volumes resulting in slow market growth, creating the need to actively fight for market share High fixed costs result in an economy of scale effect High storage costs or highly perishable products Plant capacity is being added, over and above what is needed to meet demand Low switching costs for buyers Low levels of product differentiation Strategic stakes are high when a firm is losing market position or has potential for great gains High exit barriers place a significant cost on abandoning the product. Discuss and Propose Segmentation Criteria to be used for any of two products of the above company in different markets (Pass) Market Segmentation: -Market segmentation divides market into smaller units that can be reached more efficiently and effectively. Market segmentation is divided into four groups. Geographic Segmentation Geographic segmentation is dividing the market into different geographical groups e.g. countries, regions, cities, towns etc World region or country (Europe, Middle East, India, china, Pakistan) Demographic Segmentation Demographic segmentation is dividing the market into groups based on variables such as age, gender, family size, family life cycle, income occupation, education, religion and nationality. Age: -Consumer needs and wants change with age. Companies offer different products for different age groups e.g. Johnsons baby lotion for kids, play stations for teen ages etc Gender: -Gender segmentation is dividing the market into different groups based on gender e.g. clothes for males and females etc Income: -Income segmentation is dividing the market into different income groups. Marketers produce products and services for different income segmented groups such as automobile industry, boats, clothings etc Psychographic Segmentation Psychographic segmentation is dividing a market into different groups based on social class life style or personality characteristic. Behavioral Segmentation Behavioral segmentation is dividing a market into groups based on consumer knowledge, attitude, uses (potential users/non users) or their response to a product. Occasions Is dividing the market into groups according to occasion when buyers get the idea to buy, actually make their purchase or use the purchased item e.g. orange juice is most often consumed at break fast but orange juice manufacturers have promoted drinking orange juice as a cool and refreshing drink at other times of the day. DOMINOS PIZZA The bottom of the pizza, called the crust, may vary widely according to style thin as in a typical hand-tossed pizza , or thick as in a typical pan pizza or deep pan pizza It is traditionally plain, but may also be seasoned with garlic, or herbs, or stuffed with cheese. In Dominos, pizza can be baked in an oven above the heat source, an electric deck oven, a conveyor belt oven or, in the case of more expensive restaurants, a wood- or coal-fired oven. On deck ovens, the pizza can be slid into the oven on a long paddle, called a peel, and baked directly on the hot oven or baked on a screen (a round metal grate, typically aluminum). Another option is grilled pizza in which the crust is baked directly on a barbecue grill. Each ingredient used in the pizzas has a different value and a different need and all these ingredients are value added features. This differentiates dominos from other local pizza parlors in Pakistan. Demographic Segmentation: Age: Attracts children (6-15), teenagers and young adults (16-22), and general adults. Family aspect is the basis of dominos. It got strong aspects about families visiting it. Income: Income Level: This is also an important variable on which segmentation can be carried out. People belonging to the lower income groups can not afford to buy dominos pizza will target that segment whose income puts them in the upper middle and higher income groups. Social Class: dominos caters to the upper- upper middle to middle upper social class. Occasions: Birthday Parties, Get together. SERVICE Free delivery and take away counters have eased that service that dominos offers. This changes the outlook and satisfies customers demands on time. Overall if we see, the differentiation is all on quality and hygiene and this provides the best value for the customers money. A benefit of the hygienic factor and deliciousness is the quality that dominos has offered through out. Psychographic Segmentation: Life StyleSocial Class: Buyers are divided into different groups based on social class and life style. Many consumers live a simple life style and belong to lower and middle class; they dont spend on buying pizza. So dominos should target that segment living a high class life and can afford to buy pizza. Behavioral Segmentation: Occasion: The other segment can be of regular occasions, which includes parties and get together. Foreigners: This can be an important segment for dominos because those who come from abroad are very brand conscious. DOMINOS SANDWICHES Dominos Sandwiches are a widely popular type of lunch food, typically taken to work or school, or picnics to be eaten as part of a packed lunch. They generally contain a combination of salad vegetables meat, cheese, and a variety of sauces or savoury spreads. The bread can be used as it is, or it can be coated with any condiments to enhance flavor and texture. They are widely sold in dominos outlets. Geographic Segmentation: Regions: Commonly people prefer to eat sandwich. So dominos can segment the market on the basis of people taste. Cities: Consumption of sandwiches is more in the large cities as compared to the small cities or town due to various factors such as income and education level. dominos should focus more on making its sandwiches available in the cities where people are willing and able to buy. Demographic Segmentation: Age: dominos can easily target various age groups. The most important of these groups are children and young peoples. For children it can introduce club sandwiches with additional nutritional contents such as cheese and minerals. For older people it already has salad sandwiches . A smaller segment can be of the people who are aging. These people can be convinced that the sandwiches will help their diet remain healthy (especially women). Gender: It will be very beneficial to target working women and men. If they are convinced that the sandwiches will be good for their health during working hour specially in tight working schedule. Income and occupation: People will buy sandwiches when they have enough monetary resources. Dominos should target people in the higher income groups. People with blue collar jobs can be targeted by telling them that the sandwiches will help them in their daily routine. Life cycle stage can also be important because families with younger kids will want to buy sandwiches. Psychographic segmentation: Social class and life style: People belonging to the higher social classes tend to spend more on luxuries as compared to people in the lower classes. Such people can be easily targeted as they are very health conscious. dominos can urge these people (along with diet conscious) to buy their line of diet sandwiches. Discuss any two factors which influence the choice of targeting strategy (Pass) Target Market Selection Target marketing tailors a marketing mix for one or more segments identified by market segmentation. Target marketing contrasts with mass marketing, which offers a single product to the entire market. Two important factors to consider when selecting a target market segment are the attractiveness of the segment and the fit between the segment and the firms objectives, resources, and capabilities. Attractiveness of a Market Segment The following are some examples of aspects that should be considered when evaluating the attractiveness of a market segment: Size of the segment (number of customers and/or number of units) Growth rate of the segment Competition in the segment Brand loyalty of existing customers in the segment Attainable market share given promotional budget and competitors expenditures Required market share to break even Sales potential for the firm in the segment Expected profit margins in the segment Market research and analysis is instrumental in obtaining this information. For example, buyer intentions, sales force estimates, test marketing, and statistical demand analysis are useful for determining sales potential. The impact of applicable micro-environmental and macro-environmental variables on the market segment should be considered. Suitability of Market Segments to the Firm Market segments also should be evaluated according to how they fit the firms objectives, resources, and capabilities. Some aspects of fit include: Whether the firm can offer superior value to the customers in the segment The impact of serving the segment on the firms image Access to distribution channels required to serve the segment The firms resources vs. capital investment required to serve the segment The better the firms fit to a market segment and the more attractive the market segment, the greater the profit potential to the firm. Target Market Strategies There are several different target market strategies that may be followed. Targeting strategies usually can be categorized as one of the following: Single-segment strategy: -Is also known as a concentrated strategy. One market segment (not the entire market) is served with one marketing mix. A single-segment approach often is the strategy of choice for smaller companies with limited resources. Selective specialization: -This is a multiple-segment strategy which is also known as a differentiated strategy. Different marketing mixes are offered to different segments. The product itself may or may not be different in many cases only the promotional message or distribution channels vary. Product specialization: -The firm specializes in a particular product and tailors it to different market segments. Market specialization: -The firm specializes in serving a particular market segment and offers that segment an array of different products. Full market coverage: -The firm attempts to serve the entire market. This coverage can be achieved by means of either a mass market strategy in which a single undifferentiated marketing mix is offered to the entire market, or by a differentiated strategy in which a separate marketing mix is offered to each segment. Discuss how buyer behavior affects marketing activities in different situations in light of the assigned companies (Pass) Buyer Behavior In addition to understanding the needs of your customers, you also need to understand what motivates them to purchase, and how you can influence the buying process to ensure that your products or services are on the shopping list. Understanding your customers will help you to develop and distribute your product, as well as getting the right price point and developing successful promotional activities. The psychology of the buying process has been widely studied, and no matter what size your business, knowledge of this process can help you become more successful. Both businesses and consumers exhibit patterns of buying behavior. The business model is less open to debate as your business customers will almost certainly have some formalized process of buying in place. Your task is to understand the process and match your marketing activities to the different stages of the process. This means that the customer will receive the right kind of contact at the right time. Marketing in Dominos: Marketing is based on the principle of customer satisfaction. This is the foundation for the environmental marketing approach of dominos. Environmental product claims in advertising, promotional material and on packaging are in accordance with legal requirements, based on solid scientific evidence and used in a serious and reasonable manner. Their aim is to minimize wastage in communication, publicity and promotional material, in particular through more precise targeting of marketing activities. Consumer promotions and merchandising material such as consumer offers, in store promotions, display material, leaflets, printed matter, etc. take environmental aspects into account. This means due consideration of environmental impact in selecting both materials and printing methods. In distribution, energy efficient and pollution controlled methods are encouraged wherever possible. The attractiveness of ads may attract consumers Strong brand image also help in attracting customers that influence their buying behavior. Quality of product its price packaging also influence buyers behavior The distribution channels, the placement of products also influence the behavior. 3.1 Describe how products are developed to sustain competitive advantages . Now a days technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Dominoz pizza is the market leader in providing different products of pizzas as there are many competitors in this sector. There good image makes the organization more strong. Dominoz pizza is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. Another big Strength and even a Competitive Advantage is the fact that they have a full service restaurant as well as delivery services. Most of Dominoz pizzas competitors do not have restaurants. Because of the restaurant, Dominoz pizza can market too many different segments that other pizza chains cannot. However, the fact that Dominoz pizza does have a restaurant to run is also a weakness. Dominoz pizza has higher overhead costs, due to the restaurant that other competitors dont have to deal with. Another result of higher overhead costs is higher prices Dominoz pizza must charge. Obviously, Dominoz pizza is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern. New markets can be explored and new opportunities they can gain. Dominoz pizza can come up with the new products considering the Eastern taste of the people as like McDonalds . Diversification of new products can increase their market share. They can reduce their prices because of more resources. 3.2 Explain how distribution is arranged to provide customer convenience Distribution It refers to the best place to offer program. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. The Dominoz pizza islamabad is situated in blue area.. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution channel used by Dominoz pizza is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Dominoz pizza uses three different methods of selling its products directly to the market. The first method of distribution used by Dominoz pizza is Home. Office delivery. Customers can call Dominoz pizza ahead of time, place an order, and the order is delivered to the customers home. Another method of distribution is for customers to dine-in. Customers can go to the nearest Dominoz pizza, place an order and either leave with the order or eat at the restaurant. One of Dominoz pizzas largest competitive advantages is its restaurant style facility. Dominoz pizza offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. 3.3 Explain how prices are set to reflect an organizations objective and market conditions. Pricing Strategy The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Dominoz pizza which could compete with the quality of pizza produced at Dominoz pizza, therefore, the pricing strategy adopted by Dominoz pizza is market skimming. Dominoz pizza has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Dominoz pizza, as there are no competitors and hence, Dominoz pizza is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters becau se then Dominoz pizza will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best Quality. 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives Promotional Activity This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Dominoz pizza has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Dominoz pizza is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Dominoz pizza restaurants worldwide. They were trying to offer many different food items for customers who didnt necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Dominoz pizza is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think its a whole new product. For example, lets look at some of the pizzas Dominoz pizza has marketed in the past. In 1989, Dominoz pizza introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Dominoz pizza restaurants. In 1994, they introduced the Bigfoot, which was two square feet of pizza cut into 21 slices. In 1995, they introduced Stuffed Crust Pizza, where the crust would be filled with cheese. In 1997, they marketed The Edge, which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing The Big New Yorker, trying to bring the famous New York style pizza to the whole country. 3.5 Analyze the additional elements of the extended marketing mix People The employees in Dominoz pizza have a standard uniform and Dominoz pizza specially focuses on friendly and prompt service to its customers from their employees. The employees are part time workers and full time workers (not a policy). The aprons of the employees distinguish them as Dominoz pizza workers. Process The food manufacturing process at Dominoz pizza is transparent and hidden (the whole process is not visible to the customers). Physical Evidence Dominoz pizza focuses on clean and hygienic interiors of its outlets and at the same time the interiors are attractive and the Pizza maintains a proper etiquette at its joints. The design, furnishing, lighting, layout and decoration of the Pizza chain as well as the appearance and attitudes of its employees will influence customer perceptions of the service quality and experiences. Now another component of the service experience can be the Eviction Model which illustrates the various invisible and visible factors which influence the customers experience. 4.1 Recommend marketing mixes for two different segments in consumer markets Segmentation Main segments which Dominoz pizza has captured are the combination of higher incomes and dual career families , due to higher income consumer have more disposable income , allowing them to eat out more often . Dominoz pizza holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Dominoz pizza maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out.

Friday, September 20, 2019

Effective Job Performance Tools

Effective Job Performance Tools Running head: EFFECTIVE PERFORMANCE TOOL1 Obispo, Stacey L. Effective Performance Tool The job performance tool selected for mental health care counselor evaluated performance on core competencies needed to conduct the job effectively and on organizational goals. The competencies were depicted through the US Department of Labor’s job description of mental health care workers and from KSAOs derived from The National Center for O*NET Development on mental health counselors. The formatting of the performance review consists of 4 Parts. Part 1 covers the prior review period and encompasses organizational goals and key responsibilities the mental health care worker was independently in charge of. Part 2 covers core competencies for the job of mental health counselor. These competencies include clinical evaluation, use of counseling theory and techniques, crisis management, law and ethics, billing and insurance and professionalism. Within these competencies evaluation of task focus, trait focus, and competency focus is made. Part 3 encompasses future goals to be compl eted by the next review period for the mental health care worker. These goals are focused on supporting the objectives of the organization and its mission and client needs. Although Part 3 is not scored, it sets expectations for goals to be accomplished along with a timeframe to do so base on the level of priority. These goals are then graded on the next year’s review in Part 1. Part 4 includes developmental goals and opportunities for the mental health care counselor. The goals in Part 4 reference the following: performance advancement, performance enrichment, and career development or professional growth. The performance tool was created to measure performance and productivity through specific job tasks, traits, and competencies needed to perform the job role of mental health counselor. The performance tool was selected because it measured performance based on the job role and also performance based on organizational goals. The author felt the performance tool was comprehensive because it ensured the organizational goals and needs were being met in Part1 while ensuring specific traits, tasks and competencies were being met in Part2. The performance tool guides the employee in understanding where the organization is heading because it gives the mental health counselor specific goals that are tied with those of the organization in Part 3. These goals are measured in the next performance review period as Part 1. Furthermore, Part 3 allows the employee to be a part of setting future goals. Although Part 4 does not measure performance it is a great feature because it gives the employee an opportunity to express what areas they may need developmental support in or express their desires for career progression. Part 4 allows the organization a way to help develop the employee in areas that may need improvement and allows them a way to strategically plan what employees may be willing to fulfill other positions as they become available The performance appraisal of Mental Health Counselor will be evaluated by utilizing a 5 point scale. The value on the scale is to be circled besides the side item that is being rated. The definition of the scale is below. Overall Rating For Parts 1 2 Job performance goals and job achievement factors determined by manager or supervisor. Manager/Supervisor Signature__________________________________________ Employee Signature ___________________________________________________ The performance appraisal consists of two parts. Part 1 covers performance contributions towards organizational goals /key responsibilities. These goals and responsibilities were established at the beginning of the new review period. New goals should be remarked within this section. Part1: Last Review Period’s Organizational Goals (University of California Berkeley, 2015): Part 2: Core Competencies needed to perform the job function of Mental Health counselor. Part: 3 Future Goals: Write performance goals for the current performance period to be evaluated .These separate goals should support those of the organization. The priority will be indicated (i.e. High-Medium-Low) for each goal based on organization goals, mission, and customer need (University of California Berkeley, 2015): Part 4: Development Plan Document developmental goals and opportunities for the Mental Health Care Counselor in the box bellow. Developmental goals should reference the following: performance advancement, performance enrichment, and career development or professional growth (University of California Berkeley, 2015). References National Center for O*NET Development. 21-1014.00. O*NET OnLine. Retrieved February 3, 2015, from http://www.onetonline.org/link/summary/21-1014.00 University of California Berkeley. (2015). Annual performance review: Professional staff. Retrieved from http://hrweb.berkeley.edu/performance-management/forms University of Toledo. (n.d.). Clinical mental health counselor final evaluation: Department of counselor education and school psychology. Retrieved from http://https://www.utoledo.edu//Intern_Clinical_Evaluati... US Department of Labor. (2014, January 8). Mental health counselors and marriage and family therapist. Retrieved from http://www.bls.gov/ooh/community-and-social-service/mental-health-counselors-and-marriage-and-family-therapists.htm#tab-1 Appendix The following is the job description of Mental Health Counselor as described by the US Department of Labor (2014): Help individuals manage and overcome emotional disorders and problems with their family relationships. Ask questions and listen to clients in order to help identify clients problems so that strategies can be developed to improve clients lives. Evaluate, diagnose and treat emotional and mental disorders. Inspire clients to talk about their experiences and emotions Aid clients in adjusting to changes in life and processing reactions Guide clients in creating strategies and skills to cope and change behavior Support clients in making decisions about their future Synchronize treatment with psychiatrist and social workers Refer clients to other services and resourced within the community that the mental health counselor cannot treat. Use counseling theory and techniques to help clients Help clients overcome disorders and help those that cannot overcome disorders manage them. Work with insurance companies for payment Address issues of self- esteem addiction, and substance abuse The following is KSAOs are defined for mental health counselors by The National Center for O*NET Development’s site: Knowledge required for the position was defined by knowing: psychology, therapy and counseling, English knowledge, customer and personal service, sociology and anthropology, clerical, education and training, philosophy and theology, law and government, and administration and management. Skills were defined as active listening, social perceptiveness, speaking, critical thinking, judgment and decision making, monitoring, writing, reading comprehension, and persuasion. Abilities included: oral comprehension, oral expression, problem sensitivity, inductive reasoning, written comprehension, written expression, deductive reasoning, speech clarity, speech recognition, and fluency of ideas. Other characteristics needed for the job role include: education which requires the completion of graduate school such as a maters’ degree, Ph.D., M.D., or J.D. The job role requires extensive skill, knowledge, and at least 5 years of experience. Individuals that are social, artistic and investigative are a good fit for the position. The following includes tasks defined for mental health counselors by The National Center for O*NET Development’s site: Maintain privacy of records linking to clients treatment, inspires clientele to talk about their feelings and converse about what is occurring in their lives Aid clients in developing insight into themselves and their relationships Gather facts regarding clients over discussions, surveillance or assessments Evaluate patients for risk of suicide attempts, document and maintain client-related paperwork such as patient diagnostic accounts, and notes regarding progress Record ,report, and maintain all mandatory treatment reports and reports Advise clients independently or in group sessions, to support overcoming dependencies, modifying to life, or making changes Chaperone clients in the development of strategies or skills so they can deal with their problems Execute crisis interventions with clients. Create and implement treatment plans founded on knowledge and clinical experience.

Thursday, September 19, 2019

Shakespeares Merchant of Venice and Othello: Shylock vs Iago Essay

The Merchant of Venice and Othello: Shylock vs Iago      Ã‚  Ã‚  Ã‚   Shakespeare's use of timeless themes make his works relevant to the modern reader.   His two plays "The Merchant of Venice" and "Othello" deal with the seeking of revenge and forbidden love.   In "The Merchant of Venice," Shylock, the main character, is a Jew who loans money and charges interest.   Shylock has an enemy named Antonio who also loans money to people, but without interest.   Iago is a character in "Othello" who has been passed over for a position as Othello's right hand man.   He feels that he deserves the position not the person who received it, Cassio.   Both of these characters want revenge from the people whom they perceive as having done them wrong and will stop at nothing to have their way.   In other words, Shylock and Iago are similar in that they want revenge.   However, there are also many differences in each character that demonstrate that they are in many ways polar opposites.   Ã‚  Ã‚  Ã‚  Ã‚   There are many similarities between Iago and Shylock.   One is that they both want revenge from another person.   Shylock wants revenge from Antonio because he has made him look bad in front of the rest of the people of Venice.   Shylock being a moneylender charges interest to the people who borrow money.   On the other hand, Antonio also is a moneylender, but does not charge interest. Iago also wants revenge because he feels that he has been cheated out of a position that he feels he deserves.   The position that he did not get was that of Othello's lieutenant, which was given to Cassio who has knowledge about combat from books.   Iago feels that he has more real experience and that he should have been the one to take that position.   Another similarity is that both charac... ...o does not have to do much to spring his plan into action because everyone believes everything that he says because he is "honest Iago" (1.3.297).   Ã‚  Ã‚  Ã‚  Ã‚   Shylock and Iago are two of the most interesting characters created by Shakespeare.   Their personalities and characteristics make them who they are.   These characters do have some similarities, on the other hand, are different as night and day.   Each one has a different motive for revenge, and also they both go about it in different ways.   Iago will stop at nothing.   Shylock has the reader's sympathy.   Still their desire for revenge ruins them in the end.    Works Cited Shakespeare, William. The Merchant of Venice. 1967. Ed. W. Moelwyn Merchant. The New Penguin Shakespeare. London: Penguin Books, 1996. - - -. Othello. 1968. Ed. Kenneth Muir. The New Penguin Shakespeare. London: Penguin Books, 1996.   

Wednesday, September 18, 2019

Extrinsic Motivation Essay -- essays papers

Extrinsic Motivation Extrinsic motivation is an encouragement from a force from outside one’s self. These forces from outside are easily described as rewards. A reward is used to bribe a student into performing or completing an activity which they would not do without this reward. Certain types of rewards that are common are stars, red-light green-light, and stickers. These rewards seem to be the most common among teachers. They seem simple and harmless, but the child must not learn to only perform for a reward at all times, but for him or herself. The theory that extrinsic rewards create lasting change is false. There have been studies to prove that for example, money as a reward has been proven unsuccessful (Rehmke-Ribary). To praise students is not always a bad idea. Students expect to hear feedback about an activity or a response they give. Especially when the students are correct they feel better about themselves when the teacher recognizes their correctness. There are ways to praise without taking it too far. First, be sure to use appreciations that are honest. For example, â€Å"Thanks, that was very nice of you.† The appreciation isn’t based on work or an activity, but for showing politeness, or positive behaviors in the classroom. Students are motivated or unmotivated from every factor in a classroom. Second, students are often wrong when answering questions and it is the teacher’s job to make sure if the student gets the wrong answer that they are not discouraged from trying again. An idea to solve this problem from occurring is to show the student that the mistake they have made is ‘not that big of a deal.’ A third idea of showing praise is to make the students feel as if their input or ef... ...m This site describes what a teacher should say or not say in a classroom setting to students. It gives in detail examples of what should be said to motivate students. Rehmke-Ribary, E. What us intrinsic motivation? Retrieved October 12, 2004, from http://web.archive.org/web/20040222031553/seamonkey.ed.asu.edu /~jimbo/RIBARY_Folder/whatis.htm Rehmke-Ribary gives a great definition of what intrinsic motivation is, in a easy understanding way. Also, this site describes the problems with intrinsic motivation. Student Learning. (2004). Retrieved October 21, 2004, from http://caret.iste.org This article describes the use of technology in the classroom dealing with the aspect of motivation. Wagner, D. (March 2002). Student motivation and parental involvement. Retrieved November 21, 2004, from http://csmstu01.csm.edu/st03/dwagner/new_page_2.htm

Tuesday, September 17, 2019

Community Engagement Essay

Engaging in the community as well as engaging ourselves with the issues of our society makes us aware and open to the different theories regarding the roles and relationship that contributes to it. Awareness and being concerned to the society are some of the characteristic that we all should have to be able to understand what the things that most of the times are affects our engagement to the society that we have now. This essay mainly gives knowledge and understanding about community engagement and critically discusses the role as well as the relationship of community engagement to the society. In addition, there are some relevant theories to be used in discussion on the roles and relationship of community engagement to the society that may help better understand the nature of community engagement such as ethical theory, communicative theory and citizenship theory. There are several definitions of community engagement and these definitions represent or symbolize the culture, beliefs and tradition of every group that provided the meaning of it. Even though community engagement is defined differently or characterized in many different ways by various groups, still these definitions have only one common meaning. Generally, community engagement is defined as the process wherein community groups or institutions work mutually to address circumstances and situations that impact or greatly influence the well-being of those groups. In practice, community engagement is a combination of social science and art. The science comes from sociology, political science, cultural anthropology, organizational development, psychology, social work, and other disciplines with organizing concepts drawn from the literature on community participation, community mobilization, constituency building, community psychology, cultural influences, and other sources. On the other hand, the vital artistic element needed for the community engagement includes the utilization of understanding, skill, and sensitivity to apply and adapt the science in ways that fit the community and purposes of specific engagement efforts (SCDC 2009) Community Engagement is the process of creating a harmonious relationship within community members who will do their tasks side-by-side with the society as an on-going partner, in any and each way imaginable, producing an army that can maintain for the mission, and with the ultimate goal of making the community a better place to live (Gottlieb 2009). Engagement helps communities articulate, develop and achieve their goals’ Sarkissian et. al. (2009,pp. 5-6). From that definition, community engagement has to recognize their goals before involve other community to help with. According to Howard & Butcher (2007), community engagement refers to the collaboration between the higher education institutions as well as their larger communities, which include the local, regional/state, national and global communities to achieve a common beneficial trading and development of knowledge as well as resources in a context of reciprocity and relationship. There are several activities that a community engagement has. These include service-learning, voter registration drives, community-based research, community-centered forums, alternative spring breaks, community-based internships, and lastly, the community service. In addition to the definition given, the National Standards for Community Engagement define community engagement as the one which develops and sustains a working relationship between one or more public institutions and one or more community teams, to better help them both to understand and work on the needs or situations that the community encounters (SCDC 2009). When it comes to the roles of community engagement to the society, probably the most common question being raised is on the importance and role of it and how does it function to the community. As mentioned above, community engagement refers to the connection and relationship between communities to achieve development as well as to implement policies, programs and services ( Howard & Butcher 2007) . It simply functions as the process of working collaboratively with the community to address issues influencing their lives. The effectiveness of community engagement is dependent upon a shared understanding of the meaning, principles and processes involved. In addition to this, community engagement also recognizes the privileges and the rights of the people living in the community to free and share their opinions and to get involved in the business of government. Through community engagement, the society is being recognized and accepted as a significant source of expertise that may affect the government decisions and other institutions to improve the quality and delivery of public service. To better achieve what a community engagement desires, there should be a harmonious and mutual relationship within the community. These relationships are based on trust as well as openness, and are shaped and produced at both personal and institutional levels. There should be also sustainability in a sense that community engagement needs relationships, partnerships and activities that can be sustainable for a longer period of time. The community engagement should also work on purpose and based on goals that mutually beneficial for all concerned parties. In addition, communication is vital for community engagement to work well. Communication strategies are vital to support relationship formation, ensure sustainability as well as to improve understanding of initiatives amongst communities (Gottlieb 2009). There are studies conducted and theories formulated that allowed researchers to develop organizing concepts about communities and the different methods or means on how they are mobilized. These theories help us to better understand the importance of community engagement as well as to the most effective way to engage people in addressing public health issues and concerns. One of these theories is the ethical theory. The definition of ethics is ‘many concepts that explain the process of decision making aimed at making the right choices’ (Breit 2007,p. 308). Ethical theory is closely aligned with the responsibilities to public that are attached to one’s role in a given context (James et al. 2010, p. 226). For example the issue of media ethics in the music industry, film, and television become a contentious issue because the industry was accused of giving negative impact to public, but the industry stated that public or audience who should be responsible to filter the media content they have been consume (James et al. 2010, p. 221). To live in a society that is relatively stable and predictable, where each individual is able to pursue their personal best interests and goals, some minimal rules would have to be developed or acknowledged which would support mutually advantageous cooperation among the individuals of the society. The existence of ethics in the world of communication is very necessary, although in practice still far from expectations. Being an individual living within the society we should be respected about our opinion to maintain self-preservation and pursue human self interest. Because as a rational human being living within the community we can follow and obey rules that the society applies as long as it is fairly applied to everyone. Existence of governments also helps the people abide the rules and laws of the society and completely ensures cooperativeness as long as their self-interest would benefit. Since people are competitive in nature the society should also provide an equal opportunity for all people to have the chance to live a good life. And this theory it shows that people engaging in the community through their work, position, power, and other essentials to them best explains how important our relationship to the society. And it is only through engagement in the society. Second theory that is very vital to the community engagement is the communication theory. Communication is a very significant factor not only in a community engagement but also in activities of our daily lives. Without proper communication, man will not have a means to express their insights and feelings to each other. Without it, there will be chaos and problems that might arise all over the world. Thus communication is essential as the basic unit for creating understanding and harmonious relationship with one another (Hirst & Harrison 2007, p. 25). In community engagement, communication is pragmatic as it opens interaction, gives information as well as creates or fixes discussions. It may be in informal or formal channels of communication, as long as everybody understands what everybody wants to imply. In addition, communication helps people to share their visions and make clear and realistic goals. Through people’s ability to communicate with each other community engagement is best ensure. In this postmodern era, it seems like progress of communication has been supported by technologies. The Internet as a part of media has growth very rapidly and become one of the most important parts in people lives and help people to communication. In other side, Internet also helps community engagement to communicate all over the world. Another theory that can really useful is citizenship theory. According to Hudson & Kane (2000, p. 223) citizenship is a status to a member of community and also have rights and responsibilities that is may be linked to what values and ideals that society holds. Basically, there are two kind of citizenship such as active and passive citizenship. Active citizenship is some people which always aspire to become active and involved or participate in public life in their community and passive citizenship is naturalized born to be member of society and never get involved (Hudson & Kane 2000, p. 223). Mostly, active citizenship will be volunteers to spend their time but passive citizenship in general tend to spend their time in very similar ways with active citizenship and decided becoming non-volunteers. However, there are some important differences, the amount of time each of there groups spends watching television. On average, those who have never volunteered watch 436 more hours of television that volunteers each year. Active citizenship can help promote development of community engagement. Active citizenship more cares about society and respect the most basic of human rights and insist on access to democratic principles for all people of the world. In conclusion, this essay is of great help for the students as well as the other readers and researchers for them to better understand the nature of community engagement and the importance of it to the society where they belong. And hopefully the readers would somehow pick up some important facts inside the above mentioned theories. All this theories can be better solution to the ethical problems associated with spin. It also gives the importance of community engagement as well as its roles, functions and relationships with the society. To better understand the critical discussion made on this paper, it also utilizes three among the many theories on community engagement such as the communication theory and citizenship theory. These theories, although they are still theories, are important factors that greatly affect the community engagement. It gives us some ideas that would help the people to be aware of what they can do to our society’s development and to ourselves. Community engagement actually just have one purpose generally refers to the community engagement as a process wherein community, groups and institutions work hand in hand or give mutual effort to deal with the situations and circumstances that give impact to their own well-being.

Monday, September 16, 2019

Interest Initiates Learning Essay

In Gerald Graff’s essay, Hidden Intellectualism, one is exposed to the author’s view of different means of intellectualism. Graff gives the reader an uncommon perception of what it means to be an intellectual. He expresses his views by stating that a person can be an intellectual in fields that have nothing to do with academia, such as street smarts or particular interests. He also states that if you incorporate these particular interests in the classroom, students deemed as unintellectual would be more likely to grasp the taught materials. These students could then perform to their true potential. To begin with, Graff uses many forms of logic to persuade the reader into his point of view. By employing logos into his writing he states logical arguments of how many students are street smart or interested in other things. Graff guides the reader into the realization that if a student is interested in a subject, it is only logical that when the subject is incorporated into the learning material then the student will comprehend the concept more easily. Graff states that â€Å"they would be more prone to take on intellectual identities if we encourage them to do so at first on subjects that interest them rather then ones that interest us† (Graff 199). Next, Graff uses his personal experiences to help the reader connect with his ideas through pathos. He tells us how, as a young man, he did not consider himself an intellectual and was not interested in scholarly matters. â€Å"I offer my own adolescent experience as a case in point. Until I entered college, I hated books and cared only for sports.† (Graff 199) He later reflects his newfound thoughts on intellectualism as he states, â€Å"I have recently come to think, however, that my preference for sports over schoolwork was not anti-intellectualism so much as intellectualism by other means.† (Graff 200) He then allows the reader to sympathize and relate by informing us that he â€Å"grew up torn, then, between the need to prove [that he] was smart and the fear of a beating if [he] proved it too well.† (Graff 200) Last but not least, by using ethos, Graff establishes his credibility. He writes extremely well and refers to other well known authors in his essay such as George Orwell, â€Å"Students do need to read models of intellectually challenging writing—and Orwell is a great one—if they are to become intellectuals themselves.† (Graff 199) He also speaks of the 1950’s, a time period when opinions on intellectualism varied and reinforces his statement by supplying a real life example when Marilyn Monroe married playwright Arthur Miller after divorcing baseball star Joe DiMaggio. It was â€Å"the symbolic triumph of geek over jock [and] suggested the way the wind was blowing.† (Graff 201) Overall I personally agree with Graff. As a student myself I feel that learning would be much easier if it was associated with things that I found to be interesting and enjoyable. I feel at times that the education system is very set in its ways. Times and people are changing, and so should the methods of teaching and involving students in the classroom. Many people with great potential might be limited by their lack of interest and may never be able to display to the world what they are capable of without Graff’s vision.

Sunday, September 15, 2019

Respect Quotes

Respect is very essential to each of us and it is one of the admirable altitudes that a person always wants to earn. Anyway, everyone deserves to be respected and all of us must respect each other. However, not all people in the world know how to respect other people as well. There are so many disrespectful people that were not taught not taught how to be kind to others. So, if that’s the case, it is much better if they read more quotes about respect. And these disrespectful people would surely appreciate the real meaning of the word respect.Actually, you can read so many quotes about respect from the different sources like books, bible and from the different internet sites. Well, I have in here a list of some interesting quotes about respect. So to start, I have here a quote from Jarod Kintz â€Å"Respect doesn’t have to be shiny. ‘It just needs to be wearable. Would you be so kind as to hold my jockstrap while I stir your hot coffee? † Then I also have in here very famous quotes about respect from Confucius. â€Å"Respect yourself and others will respect you. Next we also have another inspiring quote about respect by Fyodor Dostoyevsky â€Å"If you want to be respected by others, the great thing is to respect yourself. Only by that, only by self- respect will you compel others to respect you. † We also have a heartfelt touching quote by Mahabharata â€Å"Should even one’s enemy arrive at the doorstep, he should be attended upon with respect. A tree does not withdraw its cooling shade even from the one who has come to cut it. † Then lastly, we have a quote from Laurence Sterne, â€Å"Respect for ourselves guides our morals; respect for others guides our manners. Always put these quotes in mind because these quotes are very important for us because it serves as a guide in making us a better person. It is such a nice thing if a person is respectful; a lot of people will look up to those respectful people. It is n ot hard to respect other people because all you need to do is to be sensitive to other people’s feelings and to know your limitations. Meanwhile, for those people who are not respectful, well, they might just learn their lessons soon and will realize that a person who is rude could not make a person happy and contented.

Saturday, September 14, 2019

Othello Explication

Explication Othello: 3. 3. 258-271. â€Å"Why did I marry? †¦Ã¢â‚¬ ¦ I do beseech your Honour. † 1. Determine the context of the passage. Othello is doubting Desdemona, and Iago is trying to plant the idea that Desdemona has a hidden agenda with trying to persuade Othello to reinstate Cassio. 2. Describe the passage in its most overt form. (Does it rhyme, does it repeat phrases, words, etc. This passage does not have a rhyme scheme. The only repeat phrases that seem to really show up in the passage are when Iago does call Othello â€Å"Your Honor†.Iago does pause four times when he is speaking in which brings more seemingly innocence to Iago’s character. 3. Do these issues (especially the diction) reflex upon the rest of the text and how so? Yes, This text reflect in the passage and the rest of the text due to Iago urging and pointing out that Desdemona and Cassio are something more then just friends. 4. Describe in detail how the passage works. Does it use questions and why? Does it repeat and why? Does it contain antitheses of any kind and why? ’ Does it contain an oxymoron (or more than one) and why? Does it rely on Petrarchan devices and why?What are the main metaphors (or similes) and why? Are there puns or double entendres and why? You will not find all the devices, but you must show a strong understand of how the language serves the text. Declare your evidence and offer a logical critical reason for the evidence being probative (or proving something worthwhile) in the text. In the passage both Othello and Iago are talking to each other. Othello is questioning why he married Desdemona and questions if she is in fact if she is virginal and virtuous. Iago being very manipulative tells Othello light-heartedly to wait and see what Cassio and Desdemona do.If Desdemona pushes earnestly to have Cassio reinstated back that there could be a back story and they are having an affair. This Passage does not have any Petrarchan devices, but I feel that the Pauses in lines 262,263,269,270 are quite significant to the passage. Iago, calls him self â€Å"busy† in which according to the text he is calling himself too officious, which I feel is a double entendres. 5. Summary your findings in the form of a concluding remark that makes your reader understand that the passage has a relevance to the rest of the text.This section may prove the most difficult, but it is the kind of â€Å"summary† that can lead to a thesis statement for an essay. You need to convince your reader that the passage under scrutiny holds a significant clue to the text as a whole. This clue may mean anything from teaching us how to read the play to what we should be seeking throughout the language and / or devices of the play. I actually found myself playing the both Othello and Iago as a monologue. In which I began to think this is what they were thinking and how the passage should be portrayed, I began to feel that Iago’s ple a was a very good actor.

Friday, September 13, 2019

English Composition 1 Essay Example | Topics and Well Written Essays - 250 words

English Composition 1 - Essay Example For example, my interest in arts is cultivated through reading magazines and books related to this topic. Thus, in order to show and communicate what I learn, I also often write about arts instead of topics which I do not read and have no idea about. However, I should also emphasize that the things I write about is also much shaped by my skill to think critically. Critical thinking goes beyond reading an article for the sake of gathering information about the topic. Instead of just looking at the text itself, critical thinking requires me to keep some distance from the text in order to identify its purpose, its context, the type of reasoning that it employs, the evidences of its claims, and lastly an evaluation of its entirety. I should say that I do not always agree with all the things that I read and I believe that my writing mirrors those which I believe in while opposing or even completely eliminating facts and concepts which I finf lacking in

Thursday, September 12, 2019

King Corn Movie Essay Example | Topics and Well Written Essays - 750 words

King Corn Movie - Essay Example The film presents the revolution that has occurred in the process of farming, whereby the tractor has replaced the use of horses to pull the plow. In this case, the tractor is one of the equipments that have been introduced in the process of farming. Some of the other aspects in farming, which are discussed in this documentary, regards the decision by the government to subsidies the corn in order to keep their price low. Essentially, the small farmers were offered a low chance of expanding, thereby leading to significant changes u the quality of corn over the years. Besides, most of the production of corn had been used as for feeding animals and production of corn syrup, which has nutritional quality in the manufacture of foods high in a variety of starch. Therefore, the new variety of corn that was introduced could not be consumed before being possessed; thus farmers were no longer able to consume the products that they were growing. Some of major problems presented in film involved the growing and production of crops that are not consumable by farmers until they processed. In this case, there was a large area in Iowa, where corn was grown on a large track of land, and this was longer there by the time Ian Cheney and Curtis Ellis were undertaking their experiment. Apparently, as the farmers continued to understand the problem of growing corn for being inedible until processing; hence, they decided stop growing the crop. On the other hand, there was another problem, which involved the crop being stripped of vital nutrients as a result of genetic engineering in order to facilitate increased populations of the crop. In this case, there... The paper tells about the story in which two college graduates Ian Cheney and Curtis Ellis argues that they have identified the significance of consuming corn. This leads to curiosity of travelling in search for a way they could grow corn. However, they both trace their ancestry at a small town of Iowa, and they made a decision to lease an acre of land, which could enable them undertake their experiment. In this case, the movie explains that some families had the same piece of land, and there was an aspect of chance from the crop size due to the establishment of merchandise farming and degradation of product quality. Therefore, their experiment and documentary portrayed an aspect of change and the perception towards corn. Some of major problems presented in film involved the growing and production of crops that are not consumable by farmers until they processed. In this case, there was a large area in Iowa, where corn was grown on a large track of land, and this was longer there by the time Ian Cheney and Curtis Ellis were undertaking their experiment. The film presents ideas that corn is the process into various products such as a sweetener and ethanol, animal feeds, and the corn syrup, which is consumed by most of the Americans in the present days. Finally, Cheney and Ellis realized that their acre was untraceable due to the magnitude of the corn industry; in fact, this proofed that government subsidies play a significant role in ensuring that corn production remains profitable.

Wednesday, September 11, 2019

Develop an ethics program for a company X Essay - 1

Develop an ethics program for a company X - Essay Example Excel Finance offers financial services to clients from all backgrounds in the region of Los Angeles where employees are expected to demonstrate high ethical standards. Firstly, at Excel Finance, it is unacceptable to report for duty late. Obviously, as a financial institution, Excel Finance would like to show that every detail is met. According to the instructions on the entrance, Excel Finance opens its doors exactly at eight o’clock in the morning. Therefore, it means that if employees report late, there are chances of opening the business late. This will create the wrong integrity about the company in the eyes of the highly esteemed clients (Brink, 2011). In addition to observing punctuality, the employees of Excel Finance are expected to communicate with the customers in English language unless where impossible. Politeness while addressing the client is imperative, and any report by client of a staff’s rudeness will be extensively investigated after which disciplinary actions may be taken. Concerning use of company equipment- telephones and other utilities-, every employee is expected to exercise responsibility. Usage of company telephones and another equipment for purposes not related to the business is not allowed, and the staff could be penalized if this is contravened. In regard to handling money from clients, all employees at Excel Finance are expected to issue a document indicating receipt or issuance of the same. No staff is allowed to receive money from customers without a purpose. For cashiers, all money must reflect in the client’s account as soon as they are done with depositing. As for the loan officers, assessment of customer’s business has to be done before approving a loan. Also, ensure that all the spaces that ought to be filled by the client have been filled without exception. All staffs are expected to show respect

Child and the Law Case Study Example | Topics and Well Written Essays - 3000 words

Child and the Law - Case Study Example The multiple needs of the child, together with the fact that he has been acting as a caregiver for his mother, make the case a multifaceted one in which several different agencies need to be involved. The basic duty of care towards Justin involves assuring he receives parental care or in loco parentis care, adequate educational opportunities and medical provisions for the "signs of depression" that might incapacitate him or even put his life in risk if they were allowed to develop into full-blown depression. All these facets need to be taken into account. Taking each part of the account of Justin in turn, this analysis will first consider the "education supervision order" which he is under and also the fact that he has been "taken into care on a voluntary basis by Hoppingdean Social Services on a number of occasions". An education supervision order is an order that is granted by a family court under the provisions of section 36 of the Children Act, 1989. The Education Supervision Order (ESO) has a clear and compelling reasoning behind it. The ESO is designed to "ensure that the child receives an efficient full-time education, suitable to his or her age, ability and any Special Educational needs; and that the Child benefits fully from the education received" (cumbria, 2006). At the present time it appears as though the general provisions of such an order are not being met for Justin. Thus the fact that his "frequent absences" have left him without the peer group vital for social development at this age, and that despite the "remedial work" being offered by the school he "has fallen far behind on his schoolwork" shows that he is clearly not receiving an efficient education. The blame for this cannot be put at the school's door, as they appear to be meeting Justin's needs as far as is feasible for a general Comprehensive school. Neither, under the exceptional circumstances within which the family is living, can the blame be put on the mother who is suffering from depression and alcoholism. Normally the parents/parent would be required to attend a magistrate's court to discover why the elements of the ESO are not being met, but this would not be appropriate in this case. The question arises as to whether the fact that Justin has been taken into care on a number of occasions on a voluntary basis should offer the way forward: should Justin be taken into care on a full-time basis, thus transferring responsibility for the ESO onto the Local Authority Social Services Department. As it is the child exists in a kind of limbo in which no one agency, or his mother, is fully responsible for what is occurring to him. He clearly is not thriving within this situation, as his educational problems and initial signs of depression graphically illustrate. Some other action is needed. The case of Justin could be seen as an embodiment of the need for some kind of integrated services for at risk children in the United Kingdom. It was the realization of this need that led to the creation of the Children's Trusts. The Trusts were created in order to keep up with the Children Act of 2004. As the National Evaluation of the Trusts suggests, English Local Authorities and National Health Service organizations serving children, young people and families are expected to take steps to unify or co-ordinate these services . . . .Children's Trusts are the emerging framework in which improvements in outcomes for children and young people are to be brought